Operator · Advisor · Writer
Most leaders I work with aren't struggling for lack of effort. They're working hard, their teams are committed, the calendar is full. And progress still feels slower than it should.
What's usually missing is clarity — the decision they already know they need to make.
building enterprise tech
multimillion-dollar ARR
biometric identities captured
& Techpoint Africa features
I've spent 18+ years as an operator, building companies where decisions carry real consequences. I've dealt with regulated markets across countries, enterprise sales, and government-scale infrastructure. At Seamfix, the company I co-founded, that has meant nearly two decades of hard calls: which markets to enter, which products to kill, which problems to face before they grow. That work taught me that effort is rarely the problem, and working harder is rarely the answer.
Right now, a big part of my work is leading Seamfix through AI transformation from the inside. Real change across engineering, product, finance and operations, in a mature company with long-standing habits.
Alongside building, I advise leaders working through the same kinds of decisions. What I see most often is a decision that's been left unmade, and everything else paying for it. Helping leaders name that decision and act on it is some of the most useful work I do, and it's what my writing keeps coming back to: clear thinking, steady execution, and the personal growth that leadership demands.
Occasional pieces on building, leadership, and executing over the long term. No fixed schedule, just something worth your time when I send it.
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If effort isn't translating into progress, something important usually needs to be faced honestly. That's the work I do best, and it's easier with someone who knows the terrain but isn't inside your company.
I work with leaders to confront the challenges and choices in front of them and act. You leave with a decision made and clear next steps, not just a good conversation.
Playbooks and diagnostics from the same thinking I use in my own companies. Start with the Founder's Decision Diagnostic if you're facing a decision you've been struggling with.